Saturday, June 19, 2010

How it all Started

"This young man is 11 months old- and he isn't our youngest customer by any means.  For 7-Up is so pure, so wholesome, you can even give it to babies and feel good about it. 
...By the way, Mom, when it comes to toddlers- if they like to be coaxed to drink their milk, try this: Add 7-Up to the milk in equal parts, pouring the 7-Up gently into the milk.  It's a wholesome combination- and it works!"  excerpts of actual copy- R

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